You have to appreciate the commitment to detail demonstrated by the "misohungry" message found at the bottom of this box of matches from Sen, a Japanese place in Sag Harbor, New York. I picked up the matches last summer, and only when I got down to the bottom of the box did I discover the note. Of course, "misohungry" is a fairly obnoxious display of racial stereotyping. But as a sign of attention paid to the little things, it's pretty admirable.