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From a interview with Michael Lewis, author of Moneyball and other great books, on New Orleans' particular sort of celebrity:
I have always thought New Orleans is a useful dramatic counterpoint to the rest of the country. It has a different value system. It's not a money culture. It's a family--it's almost more European. It's, "who's your mama? Who's your granddaddy?" I had a moment--this is a very New Orleans moment. Liar's Poker came out. I was whoring for publicity and was sent out to be on every TV show. I was on the Letterman show. And after I was on the Letterman show, people stopped me on the street routinely because they recognized me from TV. And the tour, a week after that, took me through New Orleans. And I went there and I was staying with my parents, doing local media. I went over to the grocery store to pick up something for my mother. And I was walking down the aisle with a grocery cart and a little old lady was coming the other way. And she starts to point her crooked finger at me.
...
And I'm thinking, "I know you, you were on the Letterman show." But she gets closer and she says, "I know you, you're Malcolm Monroe's grandson." I said, "How'd you know that?" "I can tell by your face." And everybody is a celebrity in New Orleans because everybody knows you.
Emphasis added. My mom's family is from that part of the country, and I can attest that "who's your granddaddy?" is indeed a normal topic of conversation. May. 7, '08
Michael Lewis, New Orleans, social networks

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