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March 20, 2008


Apple Won by Playing the Clinton Game

In this month's Wired there's a fairly fascinating article looking inside Apple, based on the premise that the company has become a mammoth success by doing all of the things that all of us transparency/openness/collaboration-minded types would recommend that they not do. Steve Jobs is something of a secretive tyrant, the company regularly sends cease and desist letters to fans who blog about their favorite products, and workers toil in secrecy -- organized into what one former employee likened to terrorist cell blocks. It's not hard to see echoes of the closed and hierarchical Clinton campaign in the way things work in Cupertino.

What does Apple have going for it? A genius at the helm. A proven ability to be more innovative at idea generation than any of its competitors. And, most importantly at the end of the day, products that are very very good. Steve Jobs doesn't want to be your friend. He just wants you to know that what he and his company are better at they do than anyone else out there. It's the same strategy that Hillary Clinton has pursued in her presidential campaign. While it hasn't worked out so well for her doesn't mean that its an untenable strategy across the board. It's working out pretty well for Apple. (Photo thx Acaben)


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Nancy Scola I'm a Brooklyn-based writer obsessed with technology, food policy, and Top Chef. This is my online home. Learn More

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